• €110

• 65 designs

• 14 designers

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Label Design Brief

We need a package deisgn created for a beer can. The are two attachments. One is additional brief information. The other shows a range or existing competitive cans for inspiration.

More than anything, the designs should be green, white and FUN. The brand is and must clearly be HAMMARBEER. We need something that is fun enough to demand attention on shelf. It should also be clean enough to appeal to Scandinavian taste but a little humor is OK. The brand must ben fun and have some personality.

The designs are for a beer brand called HAMMARBEER based on the soccer team called Hammarby. The base colors must be green and white. The attached document shows those colors and different team executions. The beer could follow an existing execution (such as a shirt) or it could have an all new green and white concept. The name HAMMARBEER should be very visible in the block font that we show in the attachment. There is also a logo in the attachment which shows the team logo - a green and white flag inside a circular yellow wheat element. This logo could be somewhere in the design but it is not required. If used, the flag should read HBR instead of the existing HIF.

There are also a few text elements in the attached document. They should be included somewhere. They need not be obvious. They could be sneaked into the design so that people would have to find them. That could be part of the fun - having semi hidden messages that mean something to the team's fans.

Ultimately, the design will have to executed on a green bottle as well. That would be helpful but is not required of this project.

Target Market(s)

Nordic Men aged 18-60

Industry/Entity Type

Beer

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Font styles to use

Other font styles liked:

• The main logo is sans serit, some accents can be script.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name HAMMARBEER

Nice to have

• Make is classy looking yet fun

Should not have

• It should not scream football. It should be a nice stand-alone look.

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Files

Download all files - 1.5 MB