• A$310

• 71 designs

• 25 designers

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Character Design Brief

Design Brief for Character Illustrations: Tortoise and Hare

Overview:
We're a paediatric occupational therapy business undergoing a rebranding process. Our new brand identity revolves around the Tortoise and Hare, which represents the diverse paces and journeys children embark on throughout their developmental phases.

Objective:
Develop fun, happy and original characters (Tortoise and Hare) that we can use throughout our material. These characters will be used in illustrations to clearly demonstrate child activities.

Specifications...
Characters: Tortoise and Hare.
Number of Illustrations: 3 different example activities.
Submission: Consolidate the illustrations onto one page for submission.
Interaction: Both characters need to work on their own and together.
Emotion: Each illustration should capture a distinct emotion — from the Tortoise's focus when balancing to the Hare's happiness during play.
Style: Strive for a whimsical yet contemporary style that is child-friendly, captivating, and exudes confidence.
Colours: We're flexible and open to your creative colour choices.
Illustration Details: Aim for neat lines and clarity in depicting each activity.

Three example activities to be illustrated:
- Cutting paper with scissors
- Catching or throwing a ball
- Balancing on a beam

Target Market(s)

Children between the age of 6-10 (and parents of children)

Industry/Entity Type

Children's health

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Font styles to use

Other font styles liked:

• NOT APPLICABLE

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Characters: Tortoise and Hare. Number of Illustrations: 3 different activities. Consolidate the illustrations onto one page for submission.

Nice to have

• Characters that have hands with 4 fingers and a thumb.

Should not have

• Characters that are not unique.

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