• A$150

• 147 designs

• 58 designers

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Logo Design Brief

We need a logo design for a new fin-tech company in Sydney Australia.
We are a novated leasing/car salary packaging company that helps employees purchase and finance a car, manage all their day-to-day running costs, and have this all deducted from their salary in a tax effective manner.
We have 2 customers - the employee as mentioned above, but also the employer. We manage all of the administration, tax and payroll related processes the employer needs to support for their employees to participate in this benefit.
The are many competitors in this industry, but there is very little tech innovation. Our key differentiator will be technology. All competitors run call centre environments with old school manual paper based processes. We are first and foremost a tech company, and we will be utilising ai and other tools to deliver the industry's first fully digital user experience.
Our #1 focus is delivering the best user experience (UX) in the sector, enabled via clever tech.
We want to use 4 colours: black and white as the primaries, and blue and pink as secondaries.
The design should communicate technologically advanced, slick, sharp and vibrant. And of course it should communicate amazing user experience.
I have attached the concepts we have been working with so far. We need at least 2 versions of the logo - one that can work on a black background, and one that can work on a white background.

Target Market(s)

Companies in Australia employing anywhere from 10 people to 10's of thousands of people. The buyer can be a Human Resources Director, Chief Executive Officer or Chief Financial Officer

Industry/Entity Type

Technology & Financial Services, relating to cars

Logo Text

Auto-UX: Novated Experience Platform

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Logo styles of interest

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Font styles to use

Other font styles liked:

• something that has an innovative technology feel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• an abstract shape or icon as part of the brand

Should not have

• No car imagery

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Files