• A$150

• 134 designs

• 79 designers

---

Logo Design Brief

We're looking to rebrand our current logo to a more modern & sleek design but keep the fundamentals. The logo should Display a stylized 'M', the main text must display "MILFORD", and the slogan should display "BEHIND YOU ALL THE WAY".

Our objective is to modernize our existing logo to a digital friendly format, which incorporates a wide variety of use-cases.

Our business sells automotive accessories, and our core customers see us as providers of reliable, tested and rated, high quality products (Best-in-class).

These products are used to enhance & protect the customers vehicle and outdoorsy lifestyle, during their aspirational adventures and journeys.

When our products perform at a vocational use level (e.g. Tool of Trade vehicles), our customers depend on us to provide reliable, confident & strong products.

These elements that our customer base trust us for, need to be considered when designing the logo.

The Color palette should incorporate:

An orange gradient that spans from #ff9600 to #ff8700.
White #ffffff
Dark Grey #232323

Attached is the old logo, please use it as a frame of reference for the structure.

Target Market(s)

People interested in an automotive lifestyle.

Industry/Entity Type

Automotive

Logo Text

MILFORD - BEHIND YOU ALL THE WAY

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The main title must say Milford, the slogan 'Behind You All The Way" must be seperate to the title of the business 'MILFORD'

Nice to have

• Please refer to project description, must contain certain colors and elements

Should not have

• Serif fonts

---

Files