• A$150

• 39 designs

• 22 designers

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Logo Design Brief

Brand Name:
"Senshi Lab"
(Senshi is the Japanese word for Warrior)
Business Goals:
To provide products that aid recovery, provide protection against infections and increase athlete performance.
Target Market:
Combat Athletes.
Business Purpose:
Combat athletes (MMA Fighters, Wrestlers etc) are on a constant hunt for ways to boost their bodies recovery. They are also up against a common enemy that thrives in these dojos/gyms, bacterial and fungal infections. Ringworm, Staph etc. Our aim is to become the one stop shop for natural, Australian made products that aim to combat these issues with revolutionary products. Our first product that we have in production is revolutionary in the sense that it combines recovery and anti bacterial/fungal in one product which is a body wash. We aim to produce all sorts of products like lotions, ointments, bath salts, surface cleaners, the works. Our mission is simple, to provide effective solutions to combat athlete recovery and fight against nasty infections.
Target Market:
Combat athletes, and eventually athletes in general with our recovery range.
Scope of work:
To design a brand logo, and a body wash packaging concept. I do not yet have die lines so just a concept at this stage.
Style:
Modern minimalist, with the target market in mind.
Market Inspiration:
"Hayabusa Fight" have done an excellent job with their branding across their website, logo, font, products, this is something I would aspire to achieve.
"Engage IND" have also done a decent job.
"Hunter Lab" is a skin care product which I know and love and find their branding excellent.
"Represent Clo" is a font a love, and their brand is something very simple and easy to enjoy.
I have attached other visual piece of inspiration. I find the supplement industry (protein, pre workout etc) has its own style and potentially I would like draw some characteristics from there.
Colour:
Black will be a big part of our brand, but feel free to try add in a feature colour that will then become consistent throughout all future branding.
Attitude/Tone:
The overall attitude of the brand is super clean, minimalist, no BS products that really work. Our primary focus for the brand will always be mat and personal hygiene within the dojos around the country/world and to do our best to help "combat athletes" perform to their best and recover easier.

Target Market(s)

Combat Athletes. Jiu jitsu players, MMA fighters, wrestlers

Industry/Entity Type

Athlete personal care and natural performance enhancers

Logo Text

Brand logo is "Senshi Lab" / Body Wash packing concept should include "Form1, something that states it aids with recovery ie. Recovery, Muscle Recovery etc, Kills Infection, bacterial, fungal

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Proxima Nova type. I like clean.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Highly detailed logo. No spartan helmets.

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Files

Download all files - 0.5 MB