Bexton4 - Technology Consulting - Business Logo and Brand Name Design
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This customer received 199 logo designs from 79 designers. They chose this logo design from Design Element as the winning design.
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Logo Design Brief
BEXTON4 is a new Technology Consulting company based in Melbourne Australia with a focus on Project Services, Data, Analytics and Machine Learning. The company name is BEXTON4, however, we would like the "X" in the word to incorporate arrows as the outward points of the X, with a "4" incorporated into the middle junction of the X. We would then like the "X4" symbol to be the X in our Bexton Brand Name Word/Logo.
Therefore we need:
- logo of the X with a 4 in the centre of it, using mint green or a blue/green/aqua type colour, pale orange (perhaps black, grey, white as supportive colours), and
- a brand word "BEXTON" incorporating the logo as the "X" in both a light and dark suitable format. Envisaging the word "BE TON" to be in alternate Black or White highlights, with the "X4" symbol replacing the X in the word in a combination of Minty Aqua Green and Pale Orange.
Update - the 4 is too small in the current designs. Can we please try two alternatives: 1. Tilt the 4 - 45degrees to the right so it forms part of the X. 2. Place the 4 inside a box or circle and make the x come out of the box or circle. With or without arrows?
Target Market(s)
Tier 2 sized Corporate Technology Departments
Industry/Entity Type
Information Technology Consulting
Logo Text
BEXTON (with the X incorporating the 4)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- I like phosphate but only if it works. Block letters of some sort.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Symbol of "X" incorporating a "4" in the middle and the "BEXTON" brand word with the symbol as the X in the word
Should not have
- Small detail that prints poorly when it is small. For example, the 4 should not be small. Think business card,