• US$150

• 51 designs

• 20 designers

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Logo Design Brief

UPDATE: For those submitting designs with a chuck wagon, I have uploaded an image of my preferred chuck wagon. This is favored for its authenticity, but other chuck wagons will be considered as well. This image will require some clean up to give it a cleaner appearance.
Logo is for Sierra Ranch Foods, which will market Sierra Ranch Chili, Sierra Ranch BBQ, and potentially other foods in the future. The final logo will emphasize "Sierra Ranch" as the brand name, but will have 3 separate versions with "Foods", "Chili", and "BBQ" depending on where it is being used. I really like the Stewart Anderson's logo concept and would love to see similarly simple art featuring a chuck wagon with a simmering stew pot, but I am open to other ideas. Another idea is to fashion an SR like a cattle brand for Sierra Ranch. The ideal logo will spark feelings of Americana, the old southwest, and/or Texas BBQ (think slow smoking), but contemporary designs will also be considered. Also consider placing "Sierra Ranch" in a rope font. Avoid use of gradient coloring.

Target Market(s)

Food Consumers

Industry/Entity Type

Restaraunt

Logo Text

Sierra Ranch Chili

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Logo styles of interest

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Font styles to use

Other font styles liked:

• The attached logo was our attempt at SR as a cattle brand, using an old west style font for the other letters. Colors used here are OK, not mandatory.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong color pallet - colors are optional

Nice to have

• SR cattle brand or Stewart Anderson style

Should not have

• No light fonts

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Files