• €110

• 137 designs

• 76 designers

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Logo Design Brief

Objective:
Blidz is a dynamic social shopping app designed for a mass audience. The objective of this logo design contest is to explore creative color ideas for the existing lightning-shaped logo, incorporating a modern, playful, and energetic feel. While the logo shape remains unchanged, the color usage should evoke a sense of heat, vibrancy, and resonate with the Gen Z aesthetic.

Background:
Blidz revolutionizes the shopping experience by combining social media features with local shopping, creating a vibrant and inclusive platform. The logo shape, a lightning symbol, has been finalized, and the purpose of this contest is to experiment with colors that reflect the app's dynamic and playful nature, drawing inspiration from popular platforms like TikTok and Zenly

Design Guidelines:

Color Palette: The primary color to be incorporated is yellow (#F8D539), symbolizing heat and energy. Additionally, consider a prominent hot-pink gradient that ranges from #DB00FF to #FF0000, that is also in the heat scale. Other colors on the heat scale can be considered as well. Utilize also black and white as necessary, e.g. as background colors.

Gen Z Appeal: Focus on capturing the aesthetic preferences of the Gen Z audience. Colors should be contemporary, bold, and vibrant. In addition to the yellow and hot-pink gradient, you can consider incorporating accent colors like vibrant blues, purples (or other colors in the heat scale) to further enhance the modern and playful feel.

Balance and Harmony: Achieve a balance between the primary yellow color, the hot-pink gradient, and any additional accent colors used. Ensure that the colors work harmoniously together, creating a visually engaging composition within the logo shape.

Lightning Resemblance: The selected color scheme should enhance the lightning-like appearance of the logo shape, emphasizing its dynamic nature and evoking a sense of energy and excitement.

Legibility and Visibility: Ensure that the chosen color palette maintains good legibility and visibility across various backgrounds and sizes. The colors should enhance the overall logo design and make it easily recognizable and readable.

Main inspirations: TikTok, Zenly, Cash App landing page (their 3D abstract glassmorphism is a great inspiration as direction)

Please note that the focus of this contest is solely on the color concept for the existing logo shape. The lightning symbol should not be modified or altered in any way. The color scheme should enhance the lightning-like appearance while capturing a modern, playful feel that appeals to a mass audience, while resonating with the Gen Z demographic. Draw inspiration from platforms like TikTok and Zenly to select colors that reflect their contemporary and vibrant aesthetics.

Industry/Entity Type

E-commerce

Logo Text

Blidz

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 4.4 MB