Herzog Homes 21st Century new Logo Design

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This customer received 500 logo designs from 213 designers. They chose this logo design from Arham Hidayat as the winning design.
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Our logo is dated. We like our name as the focus, we just wish it looked fresher. We like the black and white, but thinking a very dark blue may be cool too. Maybe just a dash of silver or gold somewhere. Maybe make one of the letters in Herzog unique so it is a bit more than just text? We just don't really know, but we do not want houses, roofs, keys etc. Attached is our current logo. It just feels dated.
Target Market(s)
Professionals
Industry/Entity Type
Real Estate Developer
Logo Text
Herzog Homes
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Microsoft font maybe. Not sure I like their G
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Cool
Nice to have
- Simple but creative. Maybe and H or not. I think we like Herzog bigger than Homes
Should not have
- Not typical house thing like a roof, door or key etc