Minimalist/Abstract logo for a mental health / fitness website/brand.
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This customer received 311 logo designs from 98 designers. They chose this logo design from Kim Ji as the winning design.
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Logo Design Brief
I need a logo for my website and potential brand related to mental health and fitness. So, a wellbeing/self-development project. The logo would potentially be printed on sport clothes, so it should also convey some idea of strength. You can see examples in the images linked.
The main idea of this business and that I want feel in the logo is the link between the mental body and the physical body, and their connection.
Basically, it is the saying "A sound mind in a sound body".
So the logo should reflect the connection of the two bodies (mental and physical) and the importance of them together and their union.
I do not want flower or trees or faces in the logo, as it is already overused in the wellbeing industry.
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UPDATE:
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To give some examples, I put a few photos of designs I like.
There is one BASELOGOIDEA image giving the overall look. There is 2 lines coming from both sides and meeting in the middle in a sort of spiral, like on the BASELOGOIDEA. And then the mixing of the 2 bodies, physical and mental.
And there are also other design for the middle part, to give ideas. You can maybe come up with something even better or in another form, that I didn't think of.
Thanks a lot in advance for your help.
Target Market(s)
Self-development
Industry/Entity Type
Wellness
Logo Text
IOKE
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Symbolizing the union of 2 things (more in the description), abstract
Should not have
- No typical flower/tree/face type wellbeing logos/no in-letter design