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Humankind Zanzibar, need to create new label for organic, probiotic TONIC drinks collection.
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This customer received 81 label designs from 23 designers. They chose this label design from Sergio Coelho as the winning design.
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US$150
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81 designs
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23 designers
Label Design Brief
we need an exciting new label for our new line of probiotic drinks.
TONICS:
Ginger and lime
Turmeric and black pepper
Tamarind and cardamon
Our product is an organic, locally sourced fermented probiotic beverage that helps people to improve digestive health and overall immunity. We would like to rebrand our currently existing GINGER TONIC as part of a broader range of TONICS (other flavours mentioned above). We would like to start with the GINGER AND LIME and progress from that design to render the other flavours. We like the use of ginger and lime motif, we also like an energetic, bright, minimal style. we want the label to communicate the ENERGY of living things and an ACTIVE lifestyle. Find our current label below
Target Market(s)
Young adults as well as adults. Both men and women middle to upper class within East African market
Industry/Entity Type
Functional beveragess
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- all information from previous label included. please build a colour pallet on based on the colour of the drink itself. Images in attachments
Nice to have
- minimal, active, playful, youthful, energetic
Should not have
- too much detail or should not be too busy
