• €110

• 75 designs

• 42 designers

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Logo Design Brief

Create a logo in a vector format for a company called "Beyond-Fair Organics" selling sustainable coffee and other food & drink products with a mission to do impact in developing countries. The brand's mascot is a national bird of Rwanda called shoebill -bird's head has to be depicted in the logo in an elegant and minimalistic way.
The Beyond-Fair Organics logo features a cool, badass, charismatic but also funny/friendly shoebill in black and silver colors, with the company name in bold Montserrat font. The shoebill bird represents the brand's boldness and wild nature, while the colors symbolize the brand's commitment to ethical and fair trade practices. The logo must look good being placed on the dark green (#003200) packaging background.
Beyond-Fair Organics brand guide is designed to appeal to individuals who are seeking empowerment, ethical and fair trade practices, and a sense of rebellion. The brand values individuality, freedom, and the willingness to take risks. A powerful logo featuring a shoebill, Beyond-Fair Organics, must create a brand identity that resonates with its target audience and inspires them to embrace boldness and ethical values.

Target Market(s)

Conscious Coffee drinkers who care about impact and sustainability

Industry/Entity Type

Food & Drinks commerce

Logo Text

Beyond-Fair Organics

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Montserrat

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand's mascot - shoebill bird in a minimalistic design

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Files