Rebranding for an AI app that helps you scan oral health
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This customer received 190 logo designs from 95 designers. They chose this logo design from agung 25 as the winning design.
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Logo Design Brief
Current branding - DentalDost (https://dentaldost.com)
Rebranding to new name - scanO
If it only were a handful of people neglecting their oral health, it wouldn’t be such a problem. Globally, oral disorders are found to be the most prevalent disease group - for the last thirty years.
Our AI-powered instant dental checkup technology allows users to scan your oral cavity and get an instant screening report within 5 seconds. The platform also offers tele/video consultation service by expert dental surgeons. We have product marketplace helping users purchase the right oral care products.
Here is what the brand needs to represent and missing from all the designs that we received:
- modern, youth and playful colors
- identity of excellency and uniqueness - this part is particularly missing
- trust - as a healthcare tech platform, establishing trust in the user's mind is crucial
Please dont restrict to a particular color/typography scheme, use whatever that the above elements represent. A lot of designs submitted are over-using the same color and graphic element scheme.
Updates
Low design quality
Slow in providing feedback
Gathering more feedback
Gathering more feedback
Target Market(s)
UK, Middle East, International users keen about oral care.
Industry/Entity Type
healthcare, oral health, preventive care
Logo Text
scanO
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- playful, modern colors, young elements
Nice to have
- represent and signify O as "oral and overall" health.