• A$320

• 180 designs

• 79 designers

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Logo Design Brief

**Furlong Equine Insurance - Design Brief**

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**Background**
Furlong Equine Insurance is a new Australian-based business providing insurance cover for thoroughbred racehorses. Our clientele includes trainers, breeders, and stud farms. To establish a strong brand presence, we require a logo and all new business design collateral to be developed.

**Objectives**
1. Design a unique, memorable, and professional logo that reflects the essence of our brand.
2. Create a cohesive suite of business design collateral, including business cards, letterheads, envelopes, email signatures, and social media banners.

**Target Audience**
- Thoroughbred racehorse trainers, breeders, and stud farms in Australia
- Racing industry professionals

**Logo Requirements**
- Must include the name "Furlong Equine Insurance"
- Should incorporate a visual representation of thoroughbred racehorses and/or equine elements
- Preferably include a touch of Australian identity (e.g., color scheme or iconography)
- Convey a sense of trust, stability, and professionalism

**Design Collateral Requirements**
- Consistent visual language across all elements
- Contact information must be clearly displayed
- Use a clean, professional, and easily legible typeface
- Adhere to any specified color palette and logo guidelines

**Timeframe**
- Initial logo concepts to be submitted within 5 days of project commencement
- Final logo design and business design collateral to be completed within 4 weeks of project commencement

**Submission**
- Interested design companies should submit their portfolio, detailed quote, and estimated timeline for completion of the project

Target Market(s)

Breeding Farms, Trainers, Race Horse Owners

Industry/Entity Type

Thoroughbred racing and breeding industry

Logo Text

At a minimum include the word Furlong, but can also use the full name of the business Furlong Equine Insurance

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Logo styles of interest

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Font styles to use

Other font styles liked:

• www.blacksoilbloodstock.com.au

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project brief for the detail required here

Nice to have

• The business will target very well known farms, trainers and owners and its important to portray confidence, trust, relationships. Simplicity is also key.

Should not have

• must not be confusing, identity not abstract, logo identifies the industry