Logo and brand identity for new wellbeing tea brand challenging the current brands.
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This customer received 152 logo designs from 84 designers. They chose this logo design from LazyArt as the winning design.
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- Bundled Project 1
Logo Design Brief
Create a logo and brand identity for a new brand of well-being teas called MOJO & MELO. The brand needs to work well on tea carton packaging, e-commerce website, and social media. The logo needs to communicate the balance of energy (Mojo) and calm (Melo). This could be with an icon above the brand name, or creative use of the & sign or the letter O's within the name. The logo needs to be modern, simple, elegant, premium, confident, and charming but not childish. The target market is health-conscious women 30 plus. See competitors and brands we like from other sectors in the uploaded file.
Target Market(s)
All women but primary age group 35 -55
Industry/Entity Type
Tea, premium well being sector
Logo Text
MOJO & MELO. need to see versions with website mojoandmelo.com and strapline Gut friendly teas with no nasties
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please read attachments. colour and black and white versions. full logo and abbreviated.
Nice to have
- see attached document. logo placed on tea carton and website to see context.
Files
Download all files - 0.7 MBPayments
Total
£280
Project Deadline
10 May 2023 16:16:23 UTCProject Upgrades
Bundled project(s)
- offering £29 business card design to winner