Logo for eco-friendly, re-usable feminine towels/pads
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This customer received 76 logo designs from 28 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We need a logo design for a new product we will be launching: a range of washable cloth feminine towels/pads. These are great for women because they do not contain toxic chemicals, as traditional disposable pads and tampons do, and also they are a cheaper option in the long run. Also, they are good for the environment since they save a lot of waste going to landfill. Moreover, they are made by women in poor rural areas in Mexico, so they are an additional source of income for them.
Our range of products will be called Lilypads, so obviously the logo needs to include this name. The logo will be used on the product itself and in the packaging, so it needs to stand out nicely, even when printed in small dimensions.
The final design should communicate the following attributes: feminine, gentle, soft, subdued, clean, fresh, upmarket yet affordable, graceful, modern, elegant.
We will need the final design in Adobe Illustrator (.ai) format please.
Good luck!
Updates
Update: You can use the word "lilypads" (without the capital L), if that works better on your design :)
Added Wednesday, February 05, 2014
Please consider using the motif of a lily pad or lotus flower. Thank you!
Added Friday, February 07, 2014
Thank you to everyone who has submitted a design. We are now considering which logo to use. It''s going to be really tough to decide which one!
Kind regards,
Lola and Hector
Added Monday, February 17, 2014
Dearest designers,
Thank you so much for all your hard work and time. We received some really great designs, and we are so sorry not to be able to choose them all. It was tough deciding which one would work best for us.
Thank you again, and good luck with your business.
Kindest regards,
Hector and Lola
Added Tuesday, February 18, 2014
Target Market(s)
Women (obviously). Our target segment is rather upmarket but please strike a balance between being upmarket and yet affordable. The product will be sold worldwide.
Industry/Entity Type
Environment
Logo Text
Lilypads
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.