Stuffy Puffs Label Design [Snack Brand]
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This customer received 11 label designs from 4 designers. They chose this label design from artbitin as the winning design.
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Label Design Brief
We need an updated version of our label. It can either be a new concept or a refreshed take on our existing label. The new label needs to feel more modern. We need an execution in black and white and one in color.
There is a full creative brief attached that we hope will provide plenty of context and inspiration for the project.
Target Market(s)
Millennials and Gen Z: This is likely the most promising demo at the start. It plays well with the brand origin story and students love it. It is where initial word of mouth is likely to originate. Additionally, this demo is considered more adventurous with food choices and enjoy trying new flavors and creative combinations. Foodies and culinary enthusiasts Gift-givers Families
Industry/Entity Type
Food and Snacks
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Any images containing examples of food should contain corn puffs (not popcorn)
Should not have
- Any images containing examples of food should contain corn puffs (not popcorn)