• £210

• 102 designs

• 31 designers

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Logo Design Brief

Background
We are looking for a logo for our new campervan company in Ireland. Our business background is we are a commercial vehicle garage and van rental company. Our campervans are brand new Volkswagen Ocean Beach and Volkswagen Grand California.
We see a huge opportunity in this space as tourism in Ireland is increasing and campervan usage has increased significantly during the pandemic. In addition, in Ireland we have a shortage of hotel accommodation so we see a huge opportunity for campervans.
What is our USP
There are a lot of campervan companies in Ireland. However, much of our competition have older type campervans or they only cater to one type of customer i.e. small backpacker type vehicles or larger more luxurious vehicles. We aim to provide vehicles for both these target markets.
We see our real competitive advantage from the operations/technical side - our vehicles will be new, and serviced to a high standard providing the reliability you need when on holidays.
Target Audience
The key target audience will be a mixture of domestic Irish tourists and tourists from overseas – mainly Netherlands, Germany, France, Spain and Italy.
With these campervans our customers can travel anywhere in Ireland, taking in the wonderful mountains, forests, beaches and pubs. Ireland is a small country so a campervan is an easy and quick way to get around.
Additional information
• We are based in Dublin the main city in the Republic of Ireland
• We have included a mood board – focused on greenery, forest, trees, mountains, happiness, freedom, escapes.
• We have also included our competitor logos, most include a campervan, therefore I think we should stay away from this in order to be unique.
• None of the competitors use green as a main colour so I think that could be a good primary palette to use.

Key competitors include:
• Bunkcampers.ie
• Mcrent.ie
• Camp and Cruise
• Retro Camper Hire.
• Rentacamper.ie –
• CraicnCampers
• Westcoast Campervans
• Lazy Days .
• Breakaway campers

Target Market(s)

Both Irish Tourists and tourisms from overseas (mainly Netherlands, German, Italy, France, Spain)

Industry/Entity Type

Tourism

Logo Text

Cookies Campers

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cookies Campers spelt out. We are veering towards a green colour scheme.

Nice to have

• some form of imagery such as trees

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Files

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