1178 complete branding for simple modern clothing line

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This customer received 74 logo designs from 35 designers. They chose this logo design from chris Ray as the winning design.
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Logo Design Brief
I am wanting to create a logo for my apparel company 1178 (Eleven seven eight). This logo will be on all my apparel in different variations. The logo and the name IS THE BRAND. I would like basically to take the numbers 1178 and have it in about six different variations. The entire brand is based around these numbers. They can be numeric ,they can be written out in word form, its endless. Would like to keep it minimal, simplistic, modern and on trend. Unisex where both male and female could wear it. As your designing think what is something you could stamp on t-shirts, the sleeve of shirts, hats, the collar, that can stand alone. Something thats modern and simple that a 23 year old would wear.
Target Market(s)
20-30 year olds
Industry/Entity Type
apparel
Logo Text
1178 or eleven seven eight or a combo of both.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 4-6 variations
Nice to have
- just black or white simple design where the color can be changed out