Salient (Consulting Group)
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This customer received 140 logo designs from 52 designers. They chose this logo design from Afaq_Graphics as the winning design.
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Need a logo and also potentially a PPT template built in/around that logo for a consulting company I'm starting. The company works with retailers to advise and help design digital experiences. Looking for a sharp logo, nothing too 'consultanty' like McKinsey's logo, but bold, intriguing but simple instantly. *The company name is 'Salient'* which means 'most noticeable or important'. 'Something significant that merits value'. The logo could just be "S", but also need similar logo with the full word "Salient" in it. In addition to black/white (and negative of those), also need a color scheme to go along with it that conveys trust, wisdom and innovation.
Target Market(s)
250M to 8B retailers, largely N/ America based
Industry/Entity Type
Consulting for retail industry
Logo Text
Salient
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need an icon and also the word Salient
Nice to have
- Could have 'consulting group' underneath the word Salient, but not a must have