Logo for Travel Agency Focusing on Hotel Room Block Booking with Guru Theme

Want to win a job like this?
This customer received 80 logo designs from 44 designers. They chose this logo design from Kim Ji as the winning design.
Join for free Find Design JobsLogo Design Brief
Design a logo for Hotel Gurus - a travel agency that books hotel room blocks (a group of 10 or more hotel rooms) for events such as weddings, reunions, etc. I have attached some icons of gurus I think would be good to incorporate something like this. Keep in mind that we want to keep the brand high end and elegant, but also with a playful feel
Our brand is modern, clean, colors are black, white with a hint of deep lavender.
The logo should play off the GURU aspect of the name. Do not include anything wedding related.
See www.thehotelgurus.com for style as well as to see the shade of lavender we use.
Target Market(s)
We target event planners and venues as a B2B audience and people planning events such as wedding couples.
Industry/Entity Type
travel, events
Logo Text
We currently have 3 different versions of the logo, a simple version, a medium and one with lots of text. We mostly use the simple version but do want the other versions too. Please see attached for the current branding.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Play off the GURU theme. Hotel Gurus in text