• US$110

• 10 designs

• 7 designers

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T-shirt Design Brief

EVENT T-SHIRT DESIGN
Project Background:
Our division of Paysafe helps small businesses accept payments from customers (e.g., think the terminals you insert/tap/swipe at a merchant, or the ‘pay’ button you click on a website -- and how money from credit card purchases ends up in merchant’s bank account). We see our mission as focusing on payments so small business owners can focus on their dream/mission. A major sales channel for us is through our network of partners, who choose to attend our annual exclusive 2-day conference (Paysafe Partner Conference) to learn about the latest payment innovations and ways they can grow their businesses – plus, we show them a really good time!

This year's Paysafe Partner Conference will be held October 25-26 in New Orleans, LA (USA) - a city known for its unique French/Creole culture, cuisine, architecture, and as the birthplace of jazz music. Besides the standard meetings, we will host private dinners/events for conference attendees in local establishments that will feature New Orleans cuisine and music – maybe even have our own festive promenade (called a ‘second line’ in New Orleans) through the streets of New Orleans to one of the evening venues!

Project Overview:
Create a design for the back of a T-shirt which will be distributed to conference attendees and that captures the essence of New Orleans’ vibrant culture. The overall design/vibe of the shirt should be similar to a concert or music festival shirt (or a grown up frat party T-shirt) -- but one that is customized for our Paysafe event in New Orleans.

Design Guidance/Mandatories:
• T-shirt will have Paysafe 2023 Partner Conference logo (see attached) on the front left chest; logo may or may not also be incorporated into the design on back
• When color is used, use Paysafe brand colors (see below). Don’t have to use all colors.
• Include Paysafe corporate logo (see brand guidelines)
• Include “New Orleans”
• Include dates or at least month/year (October 25-26, 2023)
• Must not include images of alcohol, smoking, nudity/sexual references of any sort

Audience (Conference Attendees):
• Primarily (but not exclusively) male, approx. age between 35-60 yrs old
• American (no international attendees)
• Partners are typically business owners themselves and many are family owned/operated. [Not typical corporate types.]
• Choose to do business with Paysafe as partners or vendors, but are not exclusive to Paysafe (may work with our competitors as well), nor are they Paysafe employees or contractors

Brand Guidelines:
• Brand guidelines: https://brand.paysafe.com/philosophy/
• We use two typefaces, Berlingske Sans (headlines) and Source Sans (body copy)
• Brand colors: https://brand.paysafe.com/visual-identity/colour/
• Primary brand colors:
o Navy (#220B39)
o White (#FFFFFF)
• Secondary brand colors:
o Lavender (#7A78E6)
o Coral (#FF5073)
o Teal (#00C8D2)
o Tan (#FFD8C4)

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