Women's Fishing Apparel needs a logo

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This customer received 114 logo designs from 53 designers. They chose this logo design from Sela Art as the winning design.
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This logo is for women's fishing apparel using the word "SHUP", which is the abbreviation of (She's Hooked Up). This will be a stand alone logo for the placement on the front and back of shirts, hats, shorts and pants. The colors need to be a fit for women's tee shirts, that will be primarily lighter colors in the spectrum. Saltwater sport fish: Sailfish, Wahoo, Tuna, Snook, Trout and any other salt water species can be incorporated in the design but it's not required. It's important that if you use a fish in the design that it doesn't take away from the primary SHUP logo. You can incorporate a fishing rod as well in the design. Please do not incorporate the two together. Grab my attention with your designs!
Target Market(s)
Women Anglers
Industry/Entity Type
Apparel
Logo Text
SHUP
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Nautical
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Bold, Hip, Free spirited, airy, action
Should not have
- No Gothic designs