Xanadu Privé private label posh sub-brand of Xanadu Pins
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This customer received 75 logo designs from 35 designers. They chose this logo design from Jimbot as the winning design.
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Logo Design Brief
Sub-brand of our enamel pin company which is focused on an exclusive, private, luxury product. Modern and elegant, expensive, cool. Aligns with our main logo in terms of the fonts coordinating but not being identical, same or complementary color scheme. Teals, blues, or contrasting oranges (blues required, orange is optional). Can either align with current logo in terms of being architectural and linear, or go the opposite direction with modern curves and fluidity.
Target Market(s)
Target audience is mostly female, 25-60
Industry/Entity Type
Retail enamel pins for fandom collectors (superheroes, movies, etc.)
Logo Text
XP (or) XP and Xanadu Privé
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Initials of XP, but the "p" can optionally be lowercase, "e" in Privé must have accent. Would like some sort of circle included to tie into look of our main logo. Would like the blue to be the same or a darker/lighter version of the blue in our main logo.
Nice to have
- A graphic in addition to the initials - lines, curves, scrolls; a symbol that brings to mind luxury and/or exclusivity