• €90

• 16 designs

• 6 designers

---

Label Design Brief

Create a label for 3 kimchi products under the Karma brand
- Original kimchi
- hot kimchi
- Fresh kimchi


KARMA provides a range of healthy, tasteful and refreshing fermented-drinks like kombuchas, kefirs and, more recently, lactofermented vegetables with our specific recipe of Kimchi.
Our products are raw, natural and unpasteurised.
KIMCHI?
This spicy fermented cabbage dish comes in many forms. Lauded for assisting in maintaining optimum health, raw fermented kimchi is loaded with vitamins, but its biggest benefit is the "living healthy bacteria" called lactobacilli that is created during the fermentation process. This good bacteria helps to replenish your gut flora which will aid with digestion, and not only is our range of kimchi good for you, it also tastes great!
We would like to use our Karma brand in the universe of lacto-fermented vegetables (today, we have a "Ferments" brand that we would like to delete)
Integrate it into the competitive market of lacto-fermented vegetables / Kimchi
Give greediness in this category, which is still relatively new in France

work required
- Keep the eyes and the KARMA logo
- Maintain a white background, which seems to be a key point of this universe: sobriety, home-made
- Name of the product range: Kimchi
- Highlight the recipe: recipe N°1: Original, recipe N°2: Hot and recipe N°3: Fresh
- Add: "Sweet and sour crunchy vegetables"
- Provide a scale to indicate the level of spiciness (here, 1 out of 3 in terms of spiciness)
- Possibility of using elements of the current Ferments label: the hill, the little pepper, etc.
- Possible highlighting of an ingredient: the bell pepper (on the spicy version, we will have an illustration of a pepper, on the fresh version, a bunch of leaves / green condiments.
- Put the Eurofeuille logo on the facing Mention or picto "no preservatives".

Only the facing, do not touch the back of the pack

Target Market(s)

organic store / consumers looking for natural & authentic products

Industry/Entity Type

Food

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Karma logo with the eyes and stars in the eyes

Nice to have

• proposals for the 3 recipes

Should not have

• too much color

---

Files

Download all files - 6.5 MB