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Expand our Brand Identity by Developing a Series of Logos for our corporate Service Offerings
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This customer received 7 logo designs from 6 designers. They chose this logo design from JohnnyCactus as the winning design.
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US$310
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7 designs
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6 designers
Logo Design Brief
Develop a family of logos, building on our brand identity for a subset of services offered within our company. The Company logo is established and our sector logos are as well. However, we have areas of focus with the company that support our industry work, and corporate goals that would benefit from some branding and consistency within the company. Looking to create 4 logos that would work together but could also stand alone. Logos would emphasize, Sustainability, Account Based Marketing (ABM), Safety and People Strategies. You will see that our corporate logo is structured in a box. We can play with this format, but we would like to soften the new logos to be more friendly, as they deal with our corporate initiatives more than business sectors.
--- Additional Information ----
1. may we confirm that this is like an umbrella branding wherein you'd have a main logo and sub brands for each services?
Our logo is established, but we have some service offerings that could use some further development. Playing off our our logo is fine, but what has taken shape internally, needs to be further expanded. For example, for our sustainability initiative, a member of our team developed the attached (sustainability). We also have one for safety (also attached). These are used as representative images in proposals and can stand alone, but I’d like to have something that when shown together, look like they belong to the same family, despite their differing positions. (Safety, Sustainability, Account Based Marketing, People Strategies).
2. should the designer keep an element when designing the subset. If yes, which one (ex. filled box and color)?
I like the concept of the words and the box, in keeping with our logo, but as you will see from the examples attached, having a graphic image to enhance the offering would be great, even if it feels obvious. The idea is to impart that we have an effort/initiative inhouse for these services.
Updates
The price that I am willing to pay is just for one logo. If we come up with a series for all 4 logos, I'll gladly increase the price to $750. Not sure if this is allowed here. I am willing to pay for each logo.
Added Wednesday, 29 March 2023
Target Market(s)
Construction Industry
Industry/Entity Type
Construction
Logo Text
4 Different Logos in the same family that say: SAFETY, SUSTAINABILITY, PEOPLE STRATGIES, ACCOUNT BASED MARKETING (ABM)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- Our corporate fonts are Avenir, Palatino
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A consistent feel that works within our brand identity but has more graphic elements. Our existing logo is just a box and when we are talking about our services, they have elements that are softer and more friendly.
Nice to have
- Images that tell the story: Account Based Marketing for example is all about ensuring we know our clients and are emphasizing and prioritizing our relationship; People Strategies should highlight the work we do for our employees -- to better their experience with the company; sustainability emphasizes our commitment to the environment and being a better citizen; safety is ensuring our employees get home safe every day.
