Fitness / Bodybuilding Apparel Wear Design for Advertising my Business Called Frontline Fitness

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This customer received 35 apparel designs from 13 designers. They chose this apparel design from Logo_Creat0r as the winning design.
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Apparel Design Brief
I own an online bodybuilding / fitness coaching business in the UK called Frontline Fitness. As I am ex-military, the theme that I would like to incorporate would be somehow based around weaponry / explosions / grenades / but also incorporate some cool design dumbells or weights, or even a bodybuilder figure for example, however, I need the design to not be too hardcore and be unatractive to non ex-military customers although it needs to be eye-catching and impactful to get the point across that I don't mess about. I want the design to be impactful and be attractive to both male and female clients, possibly using the colours green or red or even to incorporate military camouflage in either greys and dark greys, or greens, or even reds. A range of colours to be sent would be great. The design will be used on apparel and wedsite / social media pages, so a vector image may be useful for the apparel.
My current design is uploaded as an example of what I want to update. However, I want it completely re-designed due to it not being eye catching or as impactful as I'd like.
My apparel will also require the following:
A Union Jack (possibly with a worn / tired look to it like it's been in battle) - This will be placed on the sleeve of every T-shirt and Hoodie.
My Instagram name with the instagram logo (in perfect colour as per the company logo) before it:
@frontline_fitness_uk
Target Market(s)
People who want fitness coaching and bodybuilding competition / physique preparation
Industry/Entity Type
Fitness Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Vivid using some colour in places, but subdued in other areas and subtle, impactful, military theme (possibly cammo) although not too inwardly focused.
Nice to have
- outline of an arm muscle or possibly a body part to reflect bodybuilding