• A$90

• 22 designs

• 14 designers

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Banner Ad Design Brief

Create a new series of Google Display Ads for our new campaign that are visually appealing, have a consistent look and feel, and effectively communicate the campaign's message to the target audience. Using the corporate colours and logo’s supplied.

Target audience:
Professionals in the Food and Medical Industry that are looking for easy and reliable ways to measure their food and fridge temperature.

Key message:
Product is called: Medi-Log™II
Introducing the Medi-Log™II from HLP Controls - Australia's top-rated Medical Fridge
Data Logger. This reliable device accurately measures the temperature of your fridge to ensure your valuable vaccines and medical supplies remain at the optimal temperature. Trusted by numerous medical institutions, including pharmacies, hospitals, and medical centres, the Medi-Log™II is incredibly user-friendly and is part of a range of top-quality thermometers and fridge freezer data loggers manufactured by HLP Controls. Renowned for their exceptional reputation for quality products at unbeatable prices, HLP Controls products are used across various industries and have gained popularity in the medical industry due to their durability and long-lasting nature.

Some short one liners that could be part of the ads:
Easy Logging
Logging Made Easy
Say goodbye to Manual Temperature Readings
Australia’s Number 1 Medical Fridge Data Logger
Australia’s No.1 Medical Fridge Data Logger
Keep your vaccines safe and sound with Medi-Log™II.
The Medi-Log™II - Australia's #1 choice for medical fridge data loggers


Call-to-action:
Get It Now
Yes, I want easy logging
Yes, I want Medi-Log™II



Design:

Corporate colours and device colours are very similar, plus medical has a blue feel so these colours will sit nicely. I will supply the product photos but for backgrounds will be more of see what you come up with.
Keep the messaging clear and straight to the point.
Use simple, high-quality visuals that are attention-grabbing and relevant to the target audience.
Use typography that is easy to read and complements the overall design.

Sizes:
If successful, design additional sizes that are appropriate for the campaign and platform.
Deliverables:

300 x 250,160 x 600 need to be under 150KB

Google Display Ads in the specified size(s) and formats.

To get some ideas check out our website: hlpcontrols.com.au

I have also attached some older ads that show our colours which is the blue and yellow

Target Market(s)

Medical Industry

Industry/Entity Type

Medical

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A photos of the product (Medi-Log II) which is supplied also must be under the 150KB size

Nice to have

• Smart professional uncluttered look.

Should not have

• too much information

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Files

Download all files - 20.8 MB