• C$120

• 11 designs

• 5 designers

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Packaging Design Brief

Little’s Irish Shortbread
We are looking for a Stand-Up Pouch design – (no window no zip) that will have different flavoured all-butter shortbread in the collection. We love vintage and kitsch as a company but do not have to head in that direction. We are font lovers and would happily have a Font Driven Design for packaging. For this project we were thinking about water colours to define the flavours or Graffiti Package Design. We have 6 flavours, they are:
Irish Shortbread - Ginger Shortbread - Espresso Shortbread - Parmesan and Poppy Seed Shortbread - Strawberry Shortbread - Butterscotch Shortbread.
The size of the pouch is 12cm x 17 cm. There needs to be a hanging hole at the top. We have uploaded a couple of images. What we like is the intensity of colour, clarity of flavour and words. This needs to feel familiar yet fresh on the shelf and not merge with other packaging at the supermarket.
We are also fans of 80s Graffiti designs for packaging – see a few attached images.
I have also attached the brand

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