Canadian pine wood company need a logo makeover

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This customer received 15 logo designs from 4 designers. They chose this logo design from Udaya G as the winning design.
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Logo Design Brief
We are a 25 year old canadian company existing in Montreal area, we deal mainly in pine wood products for interior and exterior renovations / building material. Our clients are of an older generation and leaning towards rustic products and we are looking to attract a more young and modern client base. We have a couple of colors and our old logo that I will attach, however we are open to suggestions. The final design should describe, creativity, client ideas that are made by us (reality), noble, with experience and history.
Target Market(s)
Young home and chalet owners
Industry/Entity Type
Pine wood selling for building and renovations
Logo Text
JL Ouellette Centre De Pin
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.