• US$120

• 21 designs

• 4 designers

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Label Design Brief

****UPDATED PROJECT BRIEF & UPDATED PROJECT DOC ATTACHED INCLUDING A LOGO DESIGN WE LIKE AND EXAMPLE LABELS WE LIKE****
(see attached word doc for full project description)

Brand Name:
Blended Shrooms

Project Overview:
Blended Shrooms is a trippy blend of psychoactive organic mushrooms, functional mushrooms, vitamins and designer cannabinoids all contained in a delicious gummy supplement that enhances your reality. This brand’s identity is trippy, psychedelic, fun and escapism. The Blended Shrooms label will be placed on gummy bottles and gummy bags that will be sold online through an ecommerce webpage, social media campaigns and on shelves in retail stores.

Label Request:
The Blended Shrooms products are gummies that will be placed in bottles and/or bags. There will be 6 different products with designated moods and flavors (i.e. Sleep/Lavender Vanilla, Calm/blackberry, Uplift/Pineapple, Focus/peach, Defense/black cherry, Energy/orange).

Dimensions will vary, here are a few:
Bottles:
6" W x 2" H
5" W x 2" H

Pouches:
4 x 6 x 2"

Label elements we like:
Label should be fun to look at sober, and trippy (a blast) to look at after you've taken the product
Label should invoke a mushroom effect. Examples of “the mushroom effect” below:
Mostly it’s just glowing colors, distortions, details popping out…good vibes
an explosion of stimuli, my mind zipped through so many connections
Your sense of time and space perception will be warped
colors appear to glow
You’ll notice surfaces glittering and an increased richness in texture of (all) things.
You may find yourself smiling uncontrollably, or feeling especially giggly.
First feelings are usually those of euphoria and an "opening up" of the world where colors become more vivid and solid objects appear to "breathe."

Product Information:

Uplifting
Flavor: Pineapple
Product Name: Uplift
Effects: Mood Enhancement, Mental Health Helper
Front Label Ingredients: Amanita & Cordyceps
Back Label Ingredients: Magnesium, Vit B2 Riboflavin, Vitamin B6 Pyridoxine, Ginkgo, Theacrine, Rhodiola Rosea, Shiitake, Cordyceps, Myrcene, Pinene, Amanita, D10, THCV,

Focus
Flavor: Peachy Keen
Product Name: Focus
Effects: Focused, Creative, Productive
Label Ingredients: Lions Mane & Cordyceps
Back Label Ingredients: Rhodiola Rosea, L-theanine, Luteolin, Forskolin, Ginkgo, Lions Mane, Cordyceps, Pinene, Caryphyllene, Amanita, D10

Defense
Flavor: Black Cherry
Product Name: Defend
Effects: Immunity & Gut Health
Label Ingredients: Turkey Tail & Ashwagandha
Back Label Ingredients: Ashwagandha, Resveratrol, Vit A, Vit C, Ginger, Magnesium Glycinate, Lemon Balm, Maitake, Turkey Tail, Lions Mane, Caryophyllene, Limonene, Humulene, Amanita, CBG, CBC.

Energy
Flavor: Orange Outrage
Product Name: Energy
Effects: Awake, Stamina, Active
Label Ingredients: Lions Mane & Cordyceps
Back Label Ingredients: Choline, Coluracetam, Caffeine, Vitamin B1 Thiamin, B3 Niacin, L-theanine, Creatine, Rhodiola Rosea, Ginkgo, Cordyceps, Lions Mane, Limonene, Valencene, Amanita, D10

Sleep
Flavor: Vanilla Lavender
Product Name: Sleep
Effects: Bedtime, Naptime, Relax Time
Label Ingredients: Melatonin & Reishi
Back Label Ingredients: Melatonin, Ashwagandha, Reishi, Bobinsana, Passion Flower, Linalool.

Calm
Flavor: Blackberry Bliss
Product Name: Calm
Effects: Chill, Relaxed, Good Vibes
Label Ingredients: Amanita & Reishi
Back Label Ingredients: Ashwagandha, Lemon Balm, Reishi, Chamomile, Velvet Bean, Caryophyllene, Amanita, D8, HHC

Industry/Entity Type

Psychedelic Mushrooms

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