• A$150

• 97 designs

• 55 designers

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Logo Design Brief

Planet Straws is an organic straw company that specializes in producing eco-friendly, sustainable, and biodegradable drinking straws. The company's main goal is to provide an alternative to single-use plastic straws, which are harmful to the environment. The logo should reflect the company's core values of sustainability, earth-friendliness, and organic production.

Design Guidelines:

Logo Concept: The logo should include a graphic or symbol that represents the organic nature of the company. It should also communicate the concept of sustainability, environmental protection, and planet-friendly production. The logo should be easily recognizable and memorable.

Colors: The color scheme should reflect the natural and organic nature of the product. The use of earthy colors such as green, brown, and beige is recommended.

Typography: The typography should be clear, legible, and easy to read. It should be simple, modern, and reflect the organic and eco-friendly nature of the company.

Logo Variations: The logo should be designed in both horizontal and vertical orientations, and in both colour and black and white. It should be scalable and easily adaptable for use in different applications such as social media, packaging, and advertising.

Deliverables:

The final deliverables for this project will include:

A vector file of the logo in EPS, SVG, or AI format.
A high-resolution PNG file with a transparent background.
A style guide that outlines the typography, color scheme, and logo usage guidelines.
Mockups of the logo in various applications, such as social media, business cards, and packaging.

**NB** Logo and writing should be able to be placed horizontal so they can be printed on straw packaging where required.

Target Market(s)

The target audience of the company includes environmentally conscious individuals, businesses, and organizations that want to make a positive impact on the planet.

Industry/Entity Type

Hospitality, general consumer

Logo Text

Planet Straws

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.