VIG Sports - Logo Design needed for new sports betting consulting business in the USA
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This customer received 194 logo designs from 67 designers. They chose this logo design from syra1233 as the winning design.
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Logo Design Brief
I'm looking for a Primary Logo and Word Mark for a new consulting company I am starting. The company will focus on the intersection of sports betting/gaming and media. The term 'VIG' or vigorish, is the cut or amount charged by a sportsbook for taking a bet, also known as juice in slang terms. The sportsbook only collects the vig if the bettor loses the wager.
I'll be working with professional sports leagues, college athletics, media companies (NBC, ESPN, FOX, CBS, Amazon, Netflix, etc.) and advising them how to position their brands into the growing sector of legal sports betting in the US. The business is focused on the US only
Looking for primary and word mark with neutral colors that is simple and clean. Use for the marks will be on website, promotional materials, Linked In, business cards and more.
Updates
Need extra days to review
Target Market(s)
Potential Clients such as professional sports leagues, media companies, sports betting operators and affiliates, brand agencies and more
Industry/Entity Type
Sports Betting & Gaming / Sports Media
Logo Text
VIG Sports (this is a LLC so feel free to use in the treatment if desired)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the letters/word VIG
Should not have
- limited color - keep it neutral with sharp lines/edges - lean more towards blacks, gray, white, etc.