New logo for start up microbrewery - Grindstone Brewing

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This customer received 20 logo designs from 11 designers. They chose this logo design from Logo Stock as the winning design.
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The logo is for an Australian micro-brewery. The logo will be used on 330mL/375mL cans with full aperture lids (and on our website). We are looking for a design that includes an image of a grindstone. When you drink the beer your nose will be ‘to the grindstone’. The brand has a work-hard play-hard mentality centred around demanding jobs and physical hobbies. This isn’t for the Netflix and chill crowd. It isn’t for fashionistas who love to shop on the weekend. It’s for hikers, snowboarders, car-trippers, beach goers and rock climbers. It’s simple. It complements a good time, it doesn’t try to be the centre of one. The preference is for a single colour design and/or neutral tones - black, grey, brown.
Target Market(s)
25-55
Logo Text
Grindstone Brewing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.