• A$150

• 106 designs

• 43 designers

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Logo Design Brief

We need a logo for a new business based in regional Australia, servicing several regional cities and towns as well as rural and agricultural properties on the plateau within the region. Hence, Upland Trees as the business name, with upland being a synonym of plateau.

The design should include:
- Clear legible font to convey the messaging of the business type/ service provided.
- Contain a tree/ trees. Preferably botanical type illustration of fir/spruce/pine. NO rounded type canopies with roots below etc.
NO basic clip art type images.
- Be simple enough for embroidery and vehicle signwriting.
- Be clean and professional enough to target higher net worth clientele, as well as not being to flashy for regional farming clients etc.
- Should represent high level of skill, quality of workmanship, approachability and the confidence and ability to provide solution for the client.
-Be representative of location. Geographically the business will be based on an eroded mineral rich volcanic plateau. Undulating pastures, granite outcrops, mountain streams containing sapphire bordered by steep drops to the east and gentle slopes to the west.

We are a small existing business moving interstate and rebranding.
Services we provide include:
Tree removal, felling and pruning. Hedge trimming and tree stump removal. We are/ also employ tree climbers and are open to associated imagery in the design. We are hands on practical problem solvers. We work outdoors in the elements year round and utilize chainsaws and ropes along with trucks and woodchippers on a daily basis.

This Iteration of our business will be in a regional area as opposed to the larger city we are in currently where we have a narrower target market. Moving forward we aim to attract business from all sectors of the community including government, private and commercial.

We are open to different colour schemes but have a preference for earth colours. Options are good.

Target Market(s)

Broad- rural/agricultural, private in town home owners, real estate/ property managers, commercial business and government contract

Industry/Entity Type

Arboriculture

Logo Text

Upland Trees

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Tree/ trees. Logo + Text (Upland Trees)

Nice to have

• representation of the region - Volcanic plateau

Should not have

• Generic clip art tree imagery