Laser Run Logo (running and laser shooting sporting event)

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This customer received 96 logo designs from 39 designers. They chose this logo design from ALNS as the winning design.
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Logo Design Brief
A local sports federation needs a logo design REWORK for one of its competition formats - "Laser Run". It is a fast pace sports competition created by the UIPM (Union Internationale de Pentathlon Moderne) that involves cross country running and laser pistol shooting in multiple sequences, for all age groups between 7 and 80. The current logo design is outdated and needs to be refreshed with a much modern look that not only is suggestive to the younger generations as well to the oldest ones. The logo design should have a modern look, creative, suitable for all ages and showing the dynamic pace of the event. Attached there is the current logo design we would like to update as well an example of what´s being used by UIPM. The final design should include the words "LASER RUN" or "Laser Run" (designer´s decision) and both Running & Laser Shooting elements together that identify the essence of the sport. For your reference you can find on youtube some educational videos showcasing the Laser Run, for designers reference and visual identification with the sport.
Link 1 - https://youtu.be/6pWmh6t4qpA
Link 2 - https://youtu.be/p8w4V-TjwZM?t=891
Link 3 - https://youtu.be/Otf2Tf_ReSQ
Target Market(s)
All ages. 7 to 80 years old.
Industry/Entity Type
Sports
Logo Text
"Laser Run" or "LASER RUN" (designer´s should present their proposals).
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- LASER RUN words and running & laser shooting design elements.
Nice to have
- Please check the attachments for the current logo design and one existing example.