Logo design for web to print service

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This customer received 197 logo designs from 86 designers. They chose this logo design from GI ART as the winning design.
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Logo Design Brief
We need to redesign our imagotype since the one we currently have has some legibility problems, if possible keeping the current colors, although we accept suggestions. This will be used mainly on our website (uprint.uy), so we also need an icon that it is identifiable at 16 x 16 pixels. Other applications for it will be on social networks, local, stationery and uniforms. The elements of our new imagotype (logo and icon) must be able to be used together or separately
We are an online printing company that operates in Uruguay and we offer printed products on our website. The name has its origin in the phonetics of the phrase "you print". Since the idea of the service is that the client can order and buy his printed product in real time through our site, load his design files and have it delivered to his door.
Our main focus as a service is on the printing and production of the goods and not as much on the design, we receive the files and print your idea.
Our product offering is quite wide and covers everything from custom stationary, advertising, promotional pamphlets, pop, paper products for hotels and restaurants and much more. Our main clients are usually graphic designers and advertising agencies, architects, entrepreneurs, professionals and small businesses who manage the production of their printing needs by themselves.
We would like a simple and modern logo that is easily recognizable and memorable. Logos like udemy or udacity are perfect examples of what we would like to achieve as a result
Updates
Need extra days to review
Logo Text
uPrint or Uprint
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- CMYK color palette