Understated Logo For An Upper-Tier Exclusive Boutique Law Firm In Dubai

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This customer received 470 logo designs from 188 designers. They chose this logo design from IMilenovic as the winning design.
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Logo Design Brief
We need a logo design for the relaunch of our law firm. We are a high-end boutique law firm offering only arbitration and private capital services. We are not flashy and intentionally understated, but we are coveted, We would like to see a logo which looks simple. It will have a horizontal version that is the name of the law firm. No symbol nothing. Though seemingly simple, the challenge is in finding the perfect font, thickness, and kerning, and using the turquoise green accent colour not only for aesthetics but to mean something. Our target audience is 40-60-year-old Ultra high net worth individuals, Executives and investors.
Target Market(s)
Majority male audience of 45-65 years, High Net Worth Individuals, C-level executives, Owner-managed companies and investors
Industry/Entity Type
Professional Consultants
Logo Text
Fareya Araoui
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- neue saas grotesk, inter, Helvetica Neue
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- use of accent coloUr HSB 59C3C1 - use monochrome - only three colours. DO NOT USE GOLD.
Nice to have
- Please provide a monochrome version and thumbnail version too. Be very specific about the proportions and empty space around. Show me in grid please.
Should not have
- gold color, serif, or bad heigh vs width proportions.