• US$440

• 470 designs

• 188 designers

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Logo Design Brief

We need a logo design for the relaunch of our law firm. We are a high-end boutique law firm offering only arbitration and private capital services. We are not flashy and intentionally understated, but we are coveted, We would like to see a logo which looks simple. It will have a horizontal version that is the name of the law firm. No symbol nothing. Though seemingly simple, the challenge is in finding the perfect font, thickness, and kerning, and using the turquoise green accent colour not only for aesthetics but to mean something. Our target audience is 40-60-year-old Ultra high net worth individuals, Executives and investors.

Target Market(s)

Majority male audience of 45-65 years, High Net Worth Individuals, C-level executives, Owner-managed companies and investors

Industry/Entity Type

Professional Consultants

Logo Text

Fareya Araoui

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Logo styles of interest

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Font styles to use

Other font styles liked:

• neue saas grotesk, inter, Helvetica Neue

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• use of accent coloUr HSB 59C3C1 - use monochrome - only three colours. DO NOT USE GOLD.

Nice to have

• Please provide a monochrome version and thumbnail version too. Be very specific about the proportions and empty space around. Show me in grid please.

Should not have

• gold color, serif, or bad heigh vs width proportions.

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Files

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