• €110

• 79 designs

• 26 designers

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Logo Design Brief

Objective:
To create a professional logo design for TIQTEQ, a management consultancy company delivering all high capacity projects in both IQ and EQ.

Target group:
Companies in change looking for management consulting services.

Main message:
TIQTEQ is a management consultancy with a focus on business development, digital transformation, leadership and change management as well as strategy.

The company's strength is the ability to combine high IQ and EQ through our projects. This ensures a long-term and sustainable change for our customers, based on their conditions. We are a young and fast-paced company where curiosity and simplicity permeate our culture and thus also in a logo.

Design Considerations:
Please take a look at my draft of homepage tiqteq.com to get the tonality. The logo should include the company name, TIQTEQ. IQ and EQ should be highlighted in the logo, for example make IQ and EQ bold. The logo should be able to apply standalone but also in a context of a website, see tiqteq.com for tonatlity (colors will be able to change of course depending on the logo and brand tonality it brings).

The overall design should be professional and convey a sense of expertise and reliability (but not be boring and look like a McKinsey logo). We want to keep it clean and simple, but with a touch of playfulness. The logo should visually give the impression that TIQTEQ takes projects all the way, through a circle or that they highlight IQ and EQ in icons/symbols.

The text looks sharp and professional and elegant. The icon/symbol in the logo itself can be what sets the tonality rather than the text.

Overall Tone:
Young, simple, professional and reliable with a sense of playfulness.

Additional notes:
The logo should be easy to recognize and memorable.

The logo must be versatile and can be used in a variety of contexts, such as on the company's website, SoME, email signature and business cards.

Target Market(s)

Business professionals and companies seeking management consultancy services within business development and digital transformation

Logo Text

TIQTEQ (IQ and EQ to be highlighted)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some kind of icon that symbolize the completeness that is reached through the combination of IQ and EQ, even though the look is more of a wordmark logo.

Should not have

• Color scheme that makes you think of traditional consultancy firms (eg. blue tones)

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