• C$150

• 186 designs

• 54 designers

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Logo Design Brief

Looking for an elegant logo that will be used for an executive coaching and leadership business. Target clients are in the financial industry, which is very conservative, so nothing “cutesy”. My website will likely be done in black and white, so the logo will need to align with that kind of style. I would like a line art owl with outstretched wings to be incorporated Into the logo design, but I wouldn’t want the owl to be the primary focal point - Percepta should be the focal point. I will upload an example, but this one is a bit too “cutesy” but it shows the kind of style I am thinking of, which connotes both elegance as well a movement, flight, etc. This said, please be creative!

Target Market(s)

Executives in Financial industry; HR teams in corporations

Industry/Entity Type

Coaching and executive leadership

Logo Text

Percepta Leadership

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Maybe use print for Percepta, and script font for Leadership

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All caps for "PERCEPTA"; script font for "leadership" (which should not be capitalized, and should be right justified under "PERCEPTA"). A horizontal line to the left of "leadership", under PERCEPTA. Creative use of an abstract owl design, preferably incorporated into the lettering (if possible - that might not be doable).

Should not have

• No “cutesy” elements. The owl should not be dominant but rather subtle and elegant.

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Files

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