Logo for Upper GI cancer foundation

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This customer received 48 logo designs from 27 designers. They chose this logo design from tonyvai as the winning design.
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Logo Design Brief
I am starting up a new cancer foundation called Battle Upper GI Cancer (BUGIC). This includes the following cancers - Biliary, Liver, Stomach, Pancreatic and Oesophageal. We intend to help people through their journey battling cancer and provide various types of support on a day to day basis. This will be both personal and financial support.
I would like the logo to be a cool, new look with the image to be driven by words such as battle, fight, support, help, love, care behind it all - not sure if it needs to be the shape of a body part or a shield for battle ? hope that makes sense. Need you to use your imagination please.
this cancer foundation is one I will partner with as it also covers same types of cancer but I want mine to be very different - https://www.pancare.org.au/
See attached a couple of pictures with the body parts / images that could also help.
Target Market(s)
People diagnosed with cancer
Industry/Entity Type
Medical
Logo Text
Either Battle Upper GI Cancer Foundation or BUGIC Foundation
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would prefer the logo to include no more than 3 colors but could be a combination of Purple, Yellow , Pink or Green
Nice to have
- Something thats a bit new age and style. Some of the cancer foundations are very old style and boring looking.