• €190

• 29 designs

• 13 designers

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Packaging Design Brief

We currently have a various line of spirits and are looking to rebrand the label. The bottle would stay the same since there is a lot of stock. An example of the current situation has been attached. The entire collection is to be found on our website: www.socialclub.thelab.be/spirits

These spirits are a product created by our cocktail bar "Social Club". The name however, would likely change to "Boozehound" or plural "Boozehounds" since we'd like to split those 2 businesses. The series "bartender series" would remain the same as it is a complete series mainly invented for mixology.

The current label is fine, but needs that extra spark that makes it stand out on a shelve compared to other spirit bottles. We envision a more funky yet sophisticated branding with perhaps goldtrims for that "exclusive, luxurious" feel and very much like a vintage animal humification vibe (for example: the uncommon or lyre's). Preferably a french bulldog as this has been our mascotte since the very beginning of starting this business.

Last but not least, the measurements: max. 90 mm height and max. 260 mm length. The current label is 90x180mm. 260mm means the label goes fully around the bottle.

Industry/Entity Type

Alcoholic Beverages

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The label must have the standard information such as the product name, the alcohol %, the volume ml and room for ean code. The bottle needs to be sealed for shipment, so a little seal to cover the lid is required.

Nice to have

• It would be nice to maintain consistency with for example the same animal but change of background / colors / outfit / etc to clarify the different flavors. A cutout/contour is also preferable for added interest, so that the label is not square.

Should not have

• The label should definitely not be childish or too much. The overal look and feel needs to be professional yet not too serious.

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Files

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