• US$150

• 89 designs

• 30 designers

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Logo Design Brief

Hi! Our team is a mix of creative, young professionals and established leadership that fosters innovation and reinvention. We need a logo design for a new product division, "fetch boy." The parent company is Wells Manufacturing Co. Wells has been manufacturing American-made sponge rubber balls since the 1940's - once the top toy factory in the Midwest. We are reviving the classic rubber ball and introducing it to the pet toy market. Dog owners experience the nostalgia of a classic fetch and play with their best friend. The balls are high-quality, 100% naturally-derived, virgin rubber, non-toxic, no plastic additives (the O.G. of dog toys). Our brand is 'industrial-retro', and aims to incorporate city-life with the industrial roots of our manufacturing company. The packaging is vintage inspired - minimalist/eco-friendly with kraft mailers and shredded newspaper as stuffing material. Thanks!

Target Market(s)

25-45 age range, moderate to high disposable income, people seeking natural/US made products

Industry/Entity Type

Pet Toy

Logo Text

fetch boy

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have logo text in all lowercase letters, or have logo text in all capitalized letters (fetch boy | FETCH BOY)

Nice to have

• Like the idea of dog and/or ball image (sketch style/lifelike rather than cartoon/animation) within design. Like the combination of fun/modern with retro/vintage.

Should not have

• Prefer not to have actual boy in the design. Prefer no bright/neon colors (color ok - more muted).

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Files

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