Adhoc - Visual identity needed

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This customer received 129 logo designs from 53 designers. They chose this logo design from ICKE as the winning design.
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Logo Design Brief
Redesign existing logo
Must be fresh, must be clean and easy
Icon must represent a QR code, a minimalistic representation of the QR code, something to blend in the attached list of item
Adhoc is a digital menu solution, that integrates with te restaurant s ecosystem and you can make an order in 3 easy steps:
- scan QR code
- browse and select
- order and pay
Attached our current logo.
We need this as an app icon (maybe just the rectangle and an icon) but also as a logo, visual identity for other places
bonus: integrate the logo in a cool QR code design, maybe with the 3 steps along side: scan, order, pay.
Target Market(s)
Restaurants, Hotels
Industry/Entity Type
Horeca
Logo Text
“adhoc”, “fast&easy” or none
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- QR code specific elemnts, 3 corners
Nice to have
- Would like to keep the name font adhoc