• US$120

• 14 designs

• 5 designers

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Label Design Brief

We are manufacturers of Gin in South Africa.
The name of our Gin is Q.Gold Gin with Q standing for Qombolo, a Xhosa Village in the region of Eastern Cape.

We would like our brand to depict the following (really the focus of Gold on it)
> Prosperity of the place
> Wealth of the place, land, material or in the people
> Gold rush, potential, hope

As the brand matures, we would like to have campaigns with it. See ideas below:
> Q.Gold Premium
> Black gold edition
Limited edition will be released every year
- Q.Gold estopini (location)
- Q.Gold emlanjeni (location)

> Each batch of bottles with focus on a specific area/location in Qombolo. One that is known and will be highlighted on the map design of the bottle.
Bottles based on landmarks in Qombolo and landmark design in the Big Q.

Below we tried but we are not where we really want to be in terms of Gin Bottle elegance.

Target Market(s)

Target market is the young crowd. Young Xhosa men and women working really hard to get their goals. Positive thinkers. Elegant. Fresh. Bold. Age from 24 to 45. People who enjoy quality products.

Industry/Entity Type

Beverage Industry. Craft Gin.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gold colour as a theme. Try and make the background textured.

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Files

Download all files - 10.4 MB