• US$200

• 9 designs

• 6 designers

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Graphic Design Brief

Looking for an eye-catching design to cover our case pack boxes for a new Veggie Chip brand made with sustainable (upcycled) ingredients. Our case packs will create “case stacks” on the grocery store floor, which means product will be displayed in the case with a tear-off front of the box. For example, 4 cases might be stacked to make a column of product during promotions, in the produce department of the grocery store.
We’re a brand with a lot to say - and we want our case boxes to be an eye-catching, bold design that makes people stop to grab the product and see what we’re all about.
The case pack design will be descriptive with slogans that tell people more about the product, brand and mission.

Target Market(s)

Health + sustainability-oriented snack consumers

Industry/Entity Type

Food & Beverage

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Font styles to use

Other font styles liked:

• Retro Fonts encouraged! Bold & Wavy fonts also welcome with a mix of newstext for smaller text details

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Will need to meet design guidelines as outlined in presentation deck, and dielines to follow

Nice to have

• I am leaning towards moodboard 1 (maybe can be combined with some elements of 2) and 3 -- see the design deck attached

Should not have

• Only 1 color print - use black as a default to start, but we might do an orange or green

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Files

Download all files - 36.5 MB