Construction Industry Business Needs A Logo Design

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This customer received 200 logo designs from 98 designers. They chose this logo design from Stingdau as the winning design.
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Logo Design Brief
We need a logo design for an established construction company based in South Carolina called 'McClam & Associates, Inc.' We provide utility services to the private and public sector, ranging from city to federally funded projects. We would like to see designs that include a deep royal blue. The final design should be legible from a distance - it will appear on equipment, company vehicles and apparel. We would like to incorporate equipment (excavator bucket) to form either the 'small c' or 'large C' in McClam OR have heavy construction equipment included in logo (sketch attached). We also welcome innovative ideas that are not solely dependent on the provided sketch - our company lays pipe and does numerous pipe repair projects.
Target Market(s)
Construction Opportunities related to Utility Projects
Industry/Entity Type
Utility Construction
Logo Text
McClam / McClam & Associates, Inc.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Heavy equipment of pipe (pipeline) incorporated into design
Should not have
- bright colors- grays are good for accents