Optima Living Seniors Care Signature Program: World-Wide Wanderers

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Logo Design Brief

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.

“Come Play With Us,” is a branded pillar of our service delivery which encourages seniors to engage in various recreational activities while living in one of our communities. Under this umbrella of services, we are working towards branding signature programs, one of which is “World-Wide Wanderers.” This signature program provides residents with the opportunity to explore the culture and lifestyle of different countries, celebrating the diverse backgrounds of our residents and staff. Examples of activities and events that may fall under this signature program include hosting cultural performances, art classes, dance classes, watching movies or documentaries from celebrated countries, or having culturally themed meals and celebrations.

Task: It is for this signature program, World-Wide Wanderers, that we are hoping to create a logo. We hope for this logo to be simple, yet impactful in how diversity is an important part of our community and how it influences wellbeing. Attached you will find a copy of our Optima Living, company logo to provide guidance for possible colour pallets (please feel free to use your discretion, but our main colours are green, blue, orange, and grey). In addition, you will find a draft logo created for another signature program under the Come Play with Us umbrella called Feel the Music. Please use this as a guide for continuity as the logo for World-Wide Wanderers will often appear in close proximity to this other signature program.

Target Market(s)

Program Serves Seniors 55+

Industry/Entity Type

Seniors Care

Logo Text

World-Wide Wanderers


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 0.0 MB
PNG
OL Logo
Thursday, October 6, 2022
JPG
FeelTheMusic_DRAFT
Thursday, October 6, 2022
Payments
1st place
US$150
Total
US$150

Project Deadline
13 Oct 2022 23:08:41 UTC
Language

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