Logo design for new private investment firm - Penstock Equity

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This customer received 147 logo designs from 70 designers. They chose this logo design from Khalik as the winning design.
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Logo Design Brief
We need a logo for a new private investment firm called "Penstock Equity". We provide equity co-investment capital for acquisitions of lower middle market companies led by independent sponsors. Our name (Penstock) is derived from a collection system that delivers water to hydropower systems or watermills. You can search for google images of a penstock that often include multiple pipes channeled toward a single point. We like the connotation of "channeling" and "guiding" that this name implies. It would be good for the logo to play on these concepts. Our preferred color is blue.
Target Market(s)
Middle market investors
Industry/Entity Type
Financial services
Logo Text
Penstock Equity
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean and professional