• A$120

• 18 designs

• 3 designers

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Logo Design Brief

BHuman is a consulting business that offers services in the business coaching, mentoring and mediation spaces. The target markets are small to medium business owners and businesses engaged in disputes.
The logo design is for the name 'BHuman' and can be assumed to be working against a white background.
The name comes from 2 parts. 'B' is both the first letter of my name (Ben), as well as a verb to describe being human, as in 'Be Human'. It will also be used to break promote brands from within the business down the track such as BCoached, BMentored, BMediated, BFacilitiated etc. It will also be used to describe behaviours such as 'Be Inspired', 'Be Ethical', and of course, 'Be Human'.
The second part 'Human' is to describe how the consulting services (and me as the owner) take a human approach to business, i.e. business is more than just dollars and cents, and represents an extension of your personality.
The logo design should have 2 distinct parts - essentially separating out the 'B' from 'Human' - this could be via font, design, colour, format and maybe spacing (although less preferred). It could also have a '.' between the B and Human.
Ideally the 'Human' has an organic feel about it that represents just that - being human! The B could be anything, even robotic (but this isn't required).
Please keep logo design to maximum 2 colours/2 shades.
Some competitor brands are:
https://mojocrowe.com/
https://mentored.flywheelsites.com/
https://www.businessmediationaustralia.com.au/commercial-mediation/?gclid=CjwKCAjwhNWZBhB_EiwAPzlhNmrAvNaaTepF9y5RsQyibaCzyv-BthBP89id53N5THyJtHCa3TsshhoCS3kQAvD_BwE
https://www.velocitylegal.com.au/services/business-dispute-mediation?gclid=CjwKCAjwhNWZBhB_EiwAPzlhNt-CQx-aoDj8MHDUwM7RddpjI0xTtv6xWyHTZYodv21-pm25zbuAhRoCQ24QAvD_BwE
Whilst the logo should capture the elements listed above, it also needs to be suitable for a professional services environment... i.e. fit into the corporate world. This is very important to build credibility for the services I offer given the target markets listed above. If it can balance being warm and welcoming with being professional that will be a great result. Imoortant it doesn't look like someone's name.
Would also be interested to see how the logo looks with the words 'Consulting' perhaps under the main 'BHuman' but aligned to the right....thank you

Target Market(s)

Small to medium business owners and businesses involved in commercial disputes.

Industry/Entity Type

Business Consulting.

Logo Text

BHuman

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1-2 colours or shades. Be professional but also have a 'human' touch (i.e. warm and welcoming).

Nice to have

• Logo could work on more than a white background. not essential.

Should not have

• more than 2 colours. no graphical difference between the 'B' and the 'Human'. no cursive text.